Price Hike in the McDonald

The proportion of McDonald's restaurants that have raised their menu prices under McDonald's Holdings Co.'s introduction of region-based pricing has risen to more than 60 percent of the total number in Japan.

Having considered the income gap between the urban and rural region, McDonald's Holdings Co. introduced region-based pricing. The pricing policy is very important for a big company such as McDonald to implement. Why have more than 60 percent of McDonald's restaurants raised their prices? It's the problem. Does it indicate that the Japanese economy as a whole has become better?

More McDonald's restaurants raising menu prices under region-based pricing system

The number of McDonald's restaurants that have lowered their menu prices under the region-based pricing systems stands at 130, the same as the originally planned number. However, the number of restaurants that have raised their menu prices has reached about 2,400 -- nearly double the original planned number of 1,255 restaurants.

The new pricing system means that the price difference of some menu items is as high as 90 yen depending on the restaurant. (Mainichi)
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July 26, 2007